Fashion

Bikini Atoll Q&A

ELLE CAHILL

October 8, 2012

Two important events took place on the same day in 1946 – the US began nuclear testing on a group of islands in the Pacific and the modern day bikini debuted in France.

It was these two events that inspired the name of Perth’s newest swimwear label, Bikini Atoll.

The label had its debut at Perth Fashion Festival this year with its ‘Collection Number One’ where each piece was named after a 007 Bond girl.

Louise Bond, the creator of Bikini Atoll, took time out to talk about her new label and all things fashion.

What does fashion mean to you?

Fashion can mean any style that is personal to you. Anything goes these days – I love how fashion recycles itself and generates new subcultures.

What does it take to start your own label and make it as an independent designer?

It takes a lot of hard work and money. It’s very expensive to develop a label even if you have the technical skills and experience yourself. Most of all you have to really love what you do. I sometimes get overwhelmed with how lucky I am to have a job that I truly love. It completely envelopes me 24 hours a day.

What kind of people do you design your collections for?

Most of my designs cater for a very broad range of women. I have some skimpy bikinis for those who dare but I also have some beautifully structured one pieces. My customer range is from 16 to 56 years old so my demographic isn’t really age specific.

Can you describe your personal style?

My personal style is understated. I usually wear a lot of black but I’m just loving the bright colours this year.

Who is your style inspiration?

It changes all the time. I draw inspiration from things around me. However I am loving Josh Goot at the moment – love his prints.

What was your latest purchase?

A pair of colour block pumps from Nine West.

Do you have any fashion advice to share?

Don’t take it too seriously and be yourself. It’s completely boring to see people all dressing the same.

What are the three essentials for Spring/Summer 2012?

A neon bag, a kaftan and some cuffed pants – maybe not wear them all together though.

What is your favourite film?

Pretty much anything with Jim Carey in it.

When you are not designing, what do you enjoy doing?

Spending time with my family and trying to relax.

This story was written and produced by the team at Western Independent which will hit Curtin University news stands this week.

All photos taken at the Perth Fashion Festival.

Categories: Fashion

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